First Names Group has been named as a finalist in the Best Employee Referral Programme category of the 2017 FIRM Awards.
At First Names Group, we recognise that the quality of our people is vital to our success. Not only because we are a service-driven business, but also because each and every one of our talented ‘First Names’ is central to the shaping of our vibrant corporate culture and people-focused brand.
We are always looking to recruit the best people who share our DNA; people who are smart, fun and interesting with the passion and commitment to make a difference. Stand-out individuals with the required qualifications, skills and experience as well as the personal qualities we value.
Last year, our newly established Talent team took a hard look at our recruitment processes and ways to improve our recruitment success. Following a number of focus groups and brainstorming sessions, it was realised that we had a largely untapped resource in the form of our current First Names and their professional networks. And who better to find like-minded individuals than our own people? Consequently, the First Names Referral Programme was born.
The referral scheme, which offers cash rewards to current employees for successfully referring a new recruit to the business, has gone from strength to strength since it launched last summer (with a creative internal campaign developed by award-winning London agency, Tonic). Employee referrals have grown dramatically from 5% to 33%. At the time of submission for this award, the programme had generated a total of 113 referrals from nine of our locations; 48 of which have converted into quality First Names, ranging from director to trainee administrator level.
The FIRM, run by in-house recruiters for in-house recruiters, is a supportive and collaborative community of corporate recruitment professionals with nearly 8,500 members across 71 countries. The FIRM Awards were established in 2013 to celebrate the very best of in-house recruitment excellence, innovation and best practice.
Helen Baxter, Head of Talent Management for First Names Group, commented:
“I am absolutely delighted that we have been shortlisted for a FIRM Award. It is a real testament to how far we have come this past year in terms of our recruitment strategy and approach. I joined First Names Group in June last year and have thoroughly enjoyed driving the development and roll-out of the referral programme. Thanks to the efforts of everyone involved, and to the high calibre of referrals from our amazing First Names, I’m proud to say the programme has already made a big difference to the Group’s recruitment success. Having our efforts recognised with this award shortlisting is the icing on the cake!”
Winners of the 2017 FIRM Awards will be announced at the awards ceremony in London on Thursday 23 March 2017. Wish us luck!